Hi.

My name is Lenny Rosenberg. Rebranding Bakery and Restaurant expert

Lenny Rosenberg was born and raised in Plainview, Long Island. Since the tender age of seven he was immersed in the family business of bakeries, delis, pizzerias, catering and restaurants from the East to the West Coast.
As Featured In:

Pre-Order our new book:

“It’s a Sweet World: Recipes from Around the Globe”

by Lenny Rosenberg (Author), Adaeze Nwanonyiri (Author)

Bea’s Bakery is fixture of California life for almost sixty years, providing comfort and nourishment to thousands in what was once a rich tradition of Jewish bakeries in America. Originally opened in 1968 by Sol Litwak and his son Jules, it was named after Sol’s wife Beatrice, known affectionately as “Bea.” Lenny and Adaeze took the bakery over in 2023. They are also the hosts of “It’s a Sweet World “for Jewish Life Television. Food brings people together and allows them to be transported back to the traditional tastes and aromas of their childhood, while bringing them up to date with healthy options that cater to all.

This is their first book and it’s a joyous celebration of the best recipes from Bea’s, including Jewish and Nigerian signature dishes, along with scores of tasty treats from around the globe that will appeal to people of all nations and creeds. If you love to bake-and enjoy discovering new favorites as well as timeless old standards-you’ll find yourself making the recipes again and again to enjoy in the comfort of your own home.

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Book Signings 2025

 

Its a sweet world book image

Recent Media Appearances

See Lenny & Adaeze bake off the worlds most diverse bakery cuisine
Baking Jewish and Nigerian goodies! And here are their latest appearances!

Join Us Online Weekly. (Monday Nights at 8pm)

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Lars Restaurants takes a good bakery and restaurant and makes them great

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Rebranded Restaurants

Success Stories

Lenny’s latest acquisition is Bea’s Bakery in Tarzana, California.

2022

Bea's Bakery

Tarzana, CA

2020

800 Degrees

North Carolina

2018

Marmalade Cafe

Santa Monica, CA

2017

Lenny's Deli & Restaurant

Los Angeles, CA

2015

Beyond Bread

Tucson, AZ